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First Place Winner's Insights

HERITAGE MEETS HOSPITALITY

Celebrating groundbreaking architectural innovation and creative excellence

First Place Winner

Jipyeong: Fermented Stay

Design by

Hong Hyungi

Juror’s Comment:
A deeply rooted and poetic adaptive reuse proposal that beautifully translates the cultural legacy of a Korean brewery into a contemporary hospitality experience, especially through the reinterpretation of Jumak culture and Hanok spatial principles. The integration of communal spaces like the Pyeongsang and Toetmaru creates a strong social narrative.

Work on:
Architectural intervention feels safe; could explore bolder contrasts.

Hong Hyungi

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